Sterling's Gold

Does Matthew Weiner ever sleep?

On Tuesday, Grove Press, a publisher once known for daring fare like "Lady Chatterley's Lover" and "Tropic of Cancer," announced that it will release "Sterling's Gold: Wit & Wisdom of an Ad Man," a real book inspired by the autobiography that everyone's favorite silver fox wrote on "Mad Men."

Sadly, "Sterling's Gold" will not include any actual biography, which means no detailed reports of what really happened that night after Roger lured Joanie into a hotel room with a brand-new fur coat. But it will include 10 color photos from the show (we're hoping at least, say, 10 of them feature Joan) and a confessional introduction by "Mad Men" creator Matt Weiner, written in Sterling's voice.

"I'm not a writer," it says. "On some level, that's a point of pride because it steered me away from the cliche of autobiography. I had no desire to waste your and my time trying to turn a list of events into a campaign of triumph."