Useless Consumer Product

I know that everytime we go to the store, we see a new product that is laughably ridiculous. There are so many of these products that they become rather blase. However, last night I saw one that for some reason really blew my mind. It was a pop-tart holder made by Pop-Tarts in the shape of a pop-tart with a simulated frosting on it and of course it said Pop-Tart on it. And I couldn't help but wonder, is there any real use for such a thing. I mean it's not that such a product serves some kind of inner need for consumption, does it? I guess I could see where certain products might do that for certain people but not a pop-tart holder.

I mean, if you're going to eat something like that and you need to put it in something, don't you have something laying around the house that can do?

Maybe I just don't get consumption.