Friday, September 01, 2006

Unintended Environmental Consequences of Industrial/Consumer Society, Part 10,349

After years of protests, McDonald's is changing the size of its McFlurry containers because they were the perfect size for hedgehogs to get stuck and die in.

Couple of interesting things here. First, hedgehogs? You simply never know what the consequences of modern consumption will be. So all of you British McDonald's eaters are not only killing yourself, but also hedgehogs. Seriously, anything and everything we do has consequences around the world. A few of them can be positive, most are far from it. Humans simply have tremendous difficulty living within acceptable levels of environmental sustainability. It's sad that we are like that. I don't know if it's biological or cultural or a combination. But it's bad.

Second, it's really sad that we live in a society where it takes years to get McDonald's to design a different container for this. How hard is it? Once they found out that they kill hedgehogs, why didn't they just change it. I know, I know. Profit rules all. But that profit matters more than making the simplest of changes to save untold numbers of creatures is sickening.

God bless capitalism.